This book is based on three major truths. First, negotiation is an art (and also a science, as we shall see) that is always useful to us. And I am not just talking about business: we negotiate whenever we want to get something from someone else, in any sphere. Most of the time this happens unconsciously–negotiation is not the preserve of the world of finance, business or certain thriller movies where the FBI agent on duty has to free hostages in the hands of terrorists. The truth is that we all negotiate, every day, in different ways and with different goals. Second, each negotiation is different in purpose and importance, but is identical in its essence; therefore, it is possible to learn how to recognize situations and manage the entire negotiation process by following a precise methodology capable of turning each negotiation into a success. Finally, leadership often and often